Posts Tagged ‘neon’

Yodobashi Camera

Monday, February 8th, 2010
Yodobashi Camera

My hotel was located in Shinjuku, one of Tokyo’s more livelier prefectures, and was about 4 blocks away from this shopping area.  The area consists of about 3 blocks of brightly lit stores that are actually just one store: the Yodobashi camera store.  I can’t remember what happened when I realized this, as my brain had gone into overload thinking about all the camera gear surrounding me.  I was in the Mecca of photographic technology.

The main Yodobashi store (pictured above) consists of about 8 stories of technology ranging from cameras, to laptop computers, to books, to rice cookers and home appliances.  The camera selection at this particular building was the mainstream point and shoot variety.  Down the street was a more professional camera store that carried SLRs, medium format, lighting, developing, etc.  Basically a mini B&H Photo, but in Japan.

As for prices, they were very similar to those of B&H Photo in New York.  I probably could have saved $150 on a Canon 7D bought in Japan, but everything would have been in Japanese, including the warranty so I decided not to bother.

As for this photo, it was shot hand-held in manual mode.  It was difficult finding a good exposure that balanced the neon signs and the ambient light on the street, but I think I got it.  I think the Japanese couple walking in front of me adds a bit of character as well.